There's a misconception that creativity means coming up with ideas. But ideas are one thing, results are another, and the distance between them can only be traversed by work. How do creative people sort ideas, develop them and emerge on the other end? That's where process and technique enter the picture. Also: Mat makes the first of several references to professional wrestling, and Bill explains why, if you're a comedy writer, the name "Nakamura" gives you night sweats.

BONUS: Here’s the cigar-box trick Mat talks about in this episode. You can find it at 9:02 of this TEDx talk he delivered in London in 2017.